December 14, 2018

Essential Steps When Planning a Business Event

Planning a business event can be one of the toughest obstacles to tackle as an event coordinator or leader of a company, but with a step-by-step mentality and checklist, the product can be just as rewarding as the planning. In terms of making an event successful, we put together a series of tips to help you organise the most rewarding business event possible.

 Step 1: Understand the purpose of the event

 Conceptualising the event ahead of time is an enormous first step for planning an event for your business. Before brainstorming individual details, sculpt a concise idea of what the event’s purpose will be. Even creating an outline of the event’s itinerary or creating a list of goals you hope to accomplish will ensure the event-goers aren’t wasting their time at an event with no true purpose.

Step 2: Utilise tools to stay organised

Setting up events like this can be overwhelming for most, with a list of seemingly infinite tasks to get done before the day of. To keep track of everything, try using event organising tools online or keep physical records so you can reference them later if need be.

Step 3: Know your audience

Being mindful of who you’re catering to at your event is very important. After all, your business event wouldn’t be what it is without your audience, so the experience they have at your event should be a top priority. The best way to go about this is to think from the perspective of your attendees.

Think about what you would want out of your business event from an audience member’s point of view, and that will help drive solid decisions.

Step 4: Find the perfect venue

Finding the ideal event space can be difficult, but you must remember and select what you believe are the most important factors are when choosing a venue. From size to capacity to interior layout, these are all seemingly minuscule details that can have a lasting impact on how successful the event turns out.

When choosing a venue, be open-minded and willing to explore all your options. Whether it be local venues or trying online venue encyclopedias, finding the perfect match can even be one simple click away.

Step 5: Delegate and communicate

Communication is absolutely key! With any event you’re planning, things can change in a blink of an eye, and it’s important to relay that on to your event-goers. For reaching a mass audience (especially a business event accompanying an entire company), being responsive and helpful in your communication can help prevent a disastrous downfall.

To keep communication organised and centralised, use internal mass emails, social media accounts, or even an app like Whova, which encompasses an agenda, directions to the venue, and so much more into one location. 

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